LazySauce

LazySauce is an analytics marketing tool that records attributes and revenue from users. It then builds out reports based on the users' clicks to show things like users' country, browser, device, and so forth. My goal with this redesign was to update the logo and make it more versatile than the original. I started out by sketching then vectoring my designs. Finally, I built out a showcase to display my favorite logos and my thought process behind them.